Interview with Kevin Young of River Spirit Media | Volume 1 - Episode 2
The Dugout, Volume One - Episode 2 (2025)
Brought to you by Port 44 and River Spirit Media
Introducing River Spirit Media
Today’s guest is Kevin Young, founder of River Spirit Media, a local digital marketing and AI solutions company based right here in Williamsport.
Kevin shared that River Spirit Media offers everything from video production and web design to AI-driven marketing systems. Their tools and training support both DIY marketers and businesses that want full-service help, with flexible pricing designed to grow alongside your business.
Kevin explained that Williamsport’s charm, proximity to cities like Hagerstown, Frederick, and Martinsburg, plus the C&O Canal, made it an ideal home for his business.
Marketing Tips for Small Businesses
Kevin emphasized that marketing doesn’t have to break the bank. Whether you have more time or money, there’s always a way to make marketing work for you.
Some of his key tips:
Be involved in your marketing. No one cares about your brand more than you.
Own your digital properties. Always keep ownership of your domain, website, and social media accounts.
Think long-term. Build your email list, develop your website, and treat your online assets like real property, because they are.
Kevin’s Journey into Marketing
Before founding River Spirit Media, Kevin worked as a diesel mechanic. After realizing how little of a large repair job’s revenue he actually took home, he became determined to figure out how to get his own phone to ring.
His search for answers led him to Google SEO, blogging, and online marketing, and soon he was landing jobs through content he created himself. When an injury later forced him to leave the mechanic trade, he turned his newfound marketing expertise into a full-fledged business, now serving other entrepreneurs and small business owners.
Real Results: Helping Local Businesses Grow
Kevin explained that results are what truly matter, not just clicks or views.
Some of River Spirit Media’s successes include:
Cutting a client’s marketing budget by 40% while increasing calls by up to 70%.
Managing Facebook and Google ad campaigns that generate 300+ phone calls per month.
Helping clients shift from “Buy my stuff” ads to smarter brand awareness campaigns that convert better over time.
On AI in Business
Kevin and the team are heavily invested in AI-powered marketing, but they’re clear that AI should enhance, not replace, human creativity.
He demonstrated an AI-powered phone assistant that can answer calls, qualify leads, and book appointments, perfect for solopreneurs who can’t always pick up the phone.
“We don’t want to replace humans with AI, we want to enhance them,” Kevin said.
He also shared how AI helps their clients create consistent social media content across multiple platforms quickly, freeing up time for higher-quality creative work.
Why Choose River Spirit Media
Kevin summed it up simply:
“We’re local. We care. And we grow with you.”
Whether you’re just starting out or looking to scale, River Spirit Media offers strategies that fit your time, goals, and budget, all while helping you maintain ownership of your digital assets.
Contact River Spirit Media
📍 Location: 22 W Salisbury Street, Williamsport, MD 21795
🌐 Website: riverspiritmedia.com
📧 Email: [email protected]
Closing Remarks
That wraps up The Dugout Episode Two, brought to you by Port 44 and River Spirit Media.
Kevin and his team are continuing to refine their video production efforts and are grateful for the community’s support. If you’d like to see results firsthand, they even offer references from real local businesses.
“We’re only getting started, it’s only going to get better from here,” Kevin said.
Stay tuned for Episode Three, coming soon!
